UK retailer Morrisons’ new telesales shopping service has reached the 100,000 order mark.
The service, which was introduced in response to the COVID-19 pandemic, is aimed at meeting the needs of the vulnerable and elderly, who may not be as computer savvy as other shopper demographics.
Morrisons launched the service in April, following strong demand for the service from customers who were self-isolating, and were thus unable to visit a store.
Customers can place orders directly at their local store by phone and have their groceries delivered the following day, free of charge.
David Potts, Morrisons chief executive, said, "The ‘Doorstep Delivery’ service has been a lifeline to many of our customers who can talk to an actual person and order their essential groceries. We are playing our full part in feeding the nation, and ensuring those that are most in need can receive a delivery from Morrisons.”
Customers can choose from a menu of essential grocery SKUs, including milk, butter, eggs, potatoes, pasta, bananas, cornflakes and flour, and can also request additional items.