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Retail

Morrisons' Doorstep Delivery Service Reaches 100,000 Orders

UK retailer Morrisons’ new telesales shopping service has reached the 100,000 order mark.

The service, which was introduced in response to the COVID-19 pandemic, is aimed at meeting the needs of the vulnerable and elderly, who may not be as computer savvy as other shopper demographics.

Morrisons launched the service in April, following strong demand for the service from customers who were self-isolating, and were thus unable to visit a store.

Customers can place orders directly at their local store by phone and have their groceries delivered the following day, free of charge.

Essential Service

David Potts, Morrisons chief executive, said, "The ‘Doorstep Delivery’ service has been a lifeline to many of our customers who can talk to an actual person and order their essential groceries. We are playing our full part in feeding the nation, and ensuring those that are most in need can receive a delivery from Morrisons.”

Customers can choose from a menu of essential grocery SKUs, including milk, butter, eggs, potatoes, pasta, bananas, cornflakes and flour, and can also request additional items.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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