UK retailer Morrisons has launched food boxes for Ramadan containing traditional items and staples including dates and chicken breast fillets.
It is part of a growing selection of food boxes provided by the retailer during the coronavirus pandemic, the retailer added.
The ‘Ramadan Essentials Box’, priced at £30 each, will be delivered to customers’ doorsteps a day after the order has been placed.
Senior buying manager Morrisons World Foods, Noor Ali, said, “This box contains many of the products that will see Muslims through Ramadan. Our food boxes are a lifeline for many customers at this very difficult time and are providing essential food to people who either cannot leave their homes or struggle to reach the supermarket.”
Other Initiatives
The retailer started producing 10,000 food boxes-a-week at the start of the lockdown and offered delivery services in a bid to ensure that people have access to food while self-isolating.
In the coming weeks, the number of food boxes provided by the retailer is expected to reach 200,000.
In addition, it has also allotted slots for the elderly and vulnerable on its website, stores and Amazon Prime Now.
The retailer is offering telesales services, which allows customers to order essential items over the phone.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
