British retailer Morrisons has launched a new premium private label line under the M signature brand, replacing its “The Best” range, which Morrisons inherited from its Safeway takeover.
The line, which will be introduced into stores over the next few months, comprises of around 700 items, including “new and improved” products. In addition, Morrisons has also revamped the packaging design of the range to give it a more “ornate look and feel”. (20 Sept)
© 2012 - ESM: European Supermarket
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