UK retailer Morrisons has announced that it has reduced the price of over 400 essential grocery items by an average of 23% to help families on a budget.
The initiative aims to help families returning to work and school after the easing of pandemic-related lockdowns and restrictions.
The price reduction will apply to various categories including fresh food, store and cupboard staples and cleaning products.
Products will include fruit and vegetables, meat and poultry, bread and cornflakes, rice and pasta, bleach, cleaning fluid and toilet rolls, the retailer said.
'A Tough Year'
Morrisons chief executive, David Potts, commented, “It’s been a tough year for many families who find themselves stretched. To play our full part in feeding the nation, we’re cutting prices and holding them low to make our food more affordable for everyone. These are not short term promotions these are price cuts that are here to stay.”
In March of this year, the retailer reduced the prices of approximately 500 grocery items by 15% to make food more affordable for customers.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.