Following the example of Tesco, Morrisons is to introduce a self-service checkout voice that is “friendly, human and polite,” following feedback from shoppers, thetelegraph.co.uk reports.
In order to address consumers’ dissatisfaction with self-service payment, the retailer has decided to hire more staff, and return to a system of manned self-service points. The new voice has been installed on 3,000 new self-checkout units which also have bigger scanning zones and bagging areas than their previous-generation counterparts.
These changes come in light of the company discovering that 60 per cent of people always pay at manned tills, and dislike self-service shopping.
Furthermore, approval of age will only be required once when a shopper purchases multiple alcoholic beverages.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.