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Retail

Multicedi Launches New Store Format in Italy

Italian retail group Multicedi has inaugurated a new store format in Italy called SuperRisparmioso.

The first pilot store opened in Salerno earlier this month, while the full roll-out of the new format is expected in 2017.

According to the retailer, SuperRisparmioso is not a supermarket, a discount store or even a grocery store, but rather embodies all the best features of each of these formats, offering branded products at low prices daily.

SuperRisparmioso has an area of about 800 metres square, with more than 10,000 products on offer and departments manned by skilled personnel.

The Ricaricard loyalty program makes shopping even more convenient, as customers can accumulate credits that can be turned into discounts.

Caserta-based Multicedi has a presence in Central and Southern Italy, mainly in the Campania region where it has a market share of over 18%. The company owns three store brands: Deco (four formats - Maxistore, Supermarket, Market and Superfreddo), AdHoc Cash & Carry and Ayoka. In January 2016, Multicedi joined VèGè Group, Italy’s largest convenience store network with over 1,450 shops.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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