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Ireland's Musgrave Group Unveils New Brand Identity

Published on May 11 2017 4:10 PM in Retail tagged: SuperValu / branding / Musgrave Group

Ireland's Musgrave Group Unveils New Brand Identity

Irish retail group Musgrave has unveiled a new brand identity in celebration of the company's 140 years in business.

The group's new logo is a modified version of the Musgrave chairman's signature from 1902.

"2016 was a milestone year for Musgrave as we celebrated 140 years in business," said Chris Martin, Musgrave chief executive. "This new brand identity is a symbol of Musgrave’s heritage and the pride we share in being a sixth-generation Irish family business."

Growth and development

Musgrave is one of the leading retail and wholesale companies in Ireland, operating stores such as SuperValu, Centra, Daybreak, and Marketplace. Together with its retail partners, the business employs over 35,000 people in the Republic of Ireland.

Recently the retail group launched a take away coffee brand, Frank & Honest, which was introduced into its SuperValu and Centra stores.

It has also entered into a partnership with Alibaba Group to export SuperValu private label products to China.

"We have made great progress in developing new ventures to help the company succeed in an ever more competitive world," added Martin. "The purpose of which is all about growing sustainably into the future for the benefit of partners, colleagues and shareholders.”

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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