Salling Group's Netto banner has hit the 500-store milestone, with the opening this week of a store in CarlsbergByen, in Copenhagen.
Commenting on the milestone, Brian Seemann Broe, the head of Netto said that the group was "very proud" of reaching the 500 store mark, "mostly because we have achieved this by virtue of the same values we and our customers have shared since 1981 - quality goods at reasonable prices."
Netto's first outlet opened on 1 April 1981 in Godthåbsvej in Copenhagen, and was the first discount store to open in Denmark. Since then, the retailer has retained the same branding, with the Scotty dog maintaining his role as the mascot of the chain.
Recently, however, Netto introduced a new store concept, with the emphasis on enhancing the shopping experience.
"We haven't changed that much about Netto over the years, but there is no doubt that with our new stores, and with store number 500, we are offering customers a state of the art discount shop," said Seemann Broe. "Expectations for the stores have increased, and we are lifting the store standard significantly, and we can see that customers are welcoming it."
The new Netto CarlsbergByen opens on Thursday 6 December.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine