Retail

Netto Marken-Discount Teams Up With Beatrice Egli For Sports Fashion Range

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Germany's Netto Marken-Discount has teamed up with Swiss pop singer Beatrice Egli to introduce a new range of sports wear for women.

The SYLTFIT collection will be available for two weeks from 16 March in almost all 4,260 Netto Marken-Discount stores, excluding Netto-City stores, and at www.netto-online.de.

The nine-piece range, comprising leggings, panties, leisure trousers and sweaters, is suitable for workouts as well as for wearing at home.

It is available in black and shades of coral, in sizes ranging from medium to extra large.

The range is fashionable, attractive and offers optimal fit and comfort during workouts.

'Stylish Sports Collection'

Commenting on the collaboration with the retailer, Egli, said, "The decisive factor for me in working with [Netto Marken-Discount] was that I can bring a stylish sports collection to the market in Germany together with a leading dealer at an affordable price."

The collection also offers other gadgets like fitness wristbands and compact vibration trainers.

The wristband offers information about the user's pulse rate, number of steps and training time.

The compact vibration trainer offers ten different programmes and adjustable vibration levels to help users find the appropriate training programme.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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