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Retail

Netto Marken-Discount To Focus On German-Origin Pork

German retailer Netto Marken-Discount has transitioned to pork sourced from Germany across its private-label offering.

Consumers will now be informed through the 5D label that the entire pork chain, through birth, rearing, fattening, slaughtering, and processing, takes place in Germany.

German Private Label Pork At Netto

The promotion of German agriculture and producing companies is a central tenet of the Netto Marken-Discount ethos as part of its sustainable product range goals.

The introduction of strictly German pork in the own-brand segment is a step forward and enables targeted support for German piglet producers.

The 5D label on the packaging makes it transparent that the pork is produced and processed in Germany.

Christina Stylianou, head of corporate communications at Netto Marken-Discount, said, "By switching our listed private label items to pork from exclusively German origins, we are sending another clear signal to domestic agriculture and making a clear commitment to producers from Germany."

Animal Welfare

Elsewhere, the retailer plans to convert its entire own-brand range to higher-quality farming methods.

Pork from the Gut Ponholz private-label brand has already been converted to husbandry level 2 or higher.

The chain has also continuously expanded its range of organic meat and sausage with husbandry level 4 in recent years.

Netto Marken-Discount is a founding member and one of the largest contributors to the Initiative Tierwohl (ITW).

As part of the ITW, piglet farmers, for example, receive financial support.

Other participating farms also receive financial support for the implementation of animal welfare measures via the ITW, the retailer added.

Since its launch in 2015, Netto Marken-Discount has been able to support the initiative with almost €80 million.

© 2022 European Supermarket Magazine – your source for the latest private label news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.

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