The role of supermarkets in helping to combat obesity on a local level is the subject of a new report by The Consumer Goods Forum alongside Guy’s and St Thomas’ Charity.
The report, which was launched this week to coincide with the Consumer Goods Forum Sustainable Retail Summit, marks one year since the formation of the Collaboration for Healthier Lives UK initiative, which saw retailers and manufacturers come together to improve the health of their consumers.
As part of the initiative, a series of trials were ran over the course of a year in the London boroughs of Lambeth and Southwark.
It saw a range of approaches undertaken to seek to improve the healthiness of consumer baskets; in-store trials were prioritised and included changes to pricing and promotions, availability, choice architecture, shelf and nutritional labelling as well as social feedback techniques.
These trials were then evaluated by the University of Oxford, with support from Guy’s and St Thomas’ Charity.
The report can be downloaded here.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.