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New Supermarket Chain to Bring Czech Food to China

Published on Jun 16 2015 11:31 AM in Retail tagged: Czech Republic / China / BRIG

New Supermarket Chain to Bring Czech Food to China

The Chinese Bainian Rongtong Investment Group (BRIG) is planning to open a chain of stores that will sell European food. Products made in the Czech Republic will be a strategic part of their offering.

Back in 2014, a trade mission of Czech and Slovak food and beverage manufacturers, businessmen and entrepreneurs visited China to discuss the supply of goods and food range for the newly created retail chain.

The first supermarkets are scheduled to open next year in Beijing, Zhengzhou, Dongguan and Shanghai. BRIG plans to create the largest network of retail and wholesale goods from the European Union. Part of the project is to open a METRO type of wholesale chain.

BNG is a Czech company specializing in consultancy in retail. BRIG has chosen BNG as a partner for the launch of a network of stores selling European goods.

BNG Chief executive officer Marek Gomola told Hospodarske Noviny daily that Czech food has a good reputation in China. The Chinese partner is very interested in strong brands, such as Czech beer, Becherovka liquors, or Kolonáda waffles, Gomola said.

Well known European brands are perceived as luxury goods in China, according to Gomola, therefore their price could be three times as high as in the Czech Republic.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by László Juhász.


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