Norwegian retail group NorgesGruppen has announced that it has reduced its food waste by 21% in full-year 2018.
The retailer has implemented a number of measures to cut its food waste, including a collaboration with Matsentralen (Food Centre), which distributes surplus food to the needy.
In 2018, the food centre redistributed 2,100 tonnes of food, which corresponds to 4.2 million meals, of which 276 tonnes of surplus food came from NorgesGruppen.
It also introduced a new system of data alert for products approaching their expiry date to help merchants in preventing food waste.
In the future, it will include the expiry date of food items into barcodes, so that merchants can easily identify products that are close to expiry and take appropriate measures to prevent wastage.
By 2020, NorgesGruppen's aims to cut its food waste by 25%.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
