Italian cooperative NovaCoop will launch a new concept store in Turin in December, to be located in Galleria San Federico.
Fiorfood will be an “innovative project, based on the traditions and values of Coop”, while at the same time combining new trends in food purchases and consumption.
The concept store, which will open on December 2, will implement some of the themes developed by the “Supermarket of the Future” presented by Nova Coop at the Milan Expo.
According to Nova Coop president, Ernesto Dalle Rive, the idea is to inaugurate the first of a series of stores, located in the centre of large cities in the region, which will serve as innovation centers. “The new store model will be a place to hang out, to live, to socialize, attend book presentations and conferences, shopping at advantageous prices or to sample expertly prepared food", he explained.
The brand name Fiorfood is tied to the "Fiorfiore Coop" product line, focused on culinary excellence.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.