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'Nutella Effect' Boosts Intermarché's Market Share Performance In February

Published on Mar 9 2018 11:29 AM in Retail tagged: Featured Post / Intermarché / Kantar Worldpanel / Nutella / Paywall

'Nutella Effect' Boosts Intermarché's Market Share Performance In February

Maybe you could put it down to the 'Nutella effect', but French supermarket group Intermarché was the strongest performer in the latest set of Kantar Worldpanel results for the French market, covering the four week period to 18 February.

Intermarché posted a 60 basis point (bps) increase year-on-year to sit on 13.9% market share, according to the data, with Kantar Worldpanel noting that the retailer 'enjoys a rising level of loyalty' among consumers.

Last month, the retailer hit the headlines following a price promotion that saw jars of Nutella slashed from €4.50 down to €1.41, a 70% discount, leading to ugly scenes at its stores as consumers scrambled for the cut-price product.

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