Organic Experts To Reveal The Latest Trends At Nordic Organic Food Fair 2018

By Dayeeta Das
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  • Leading organic organisations and industry leaders have confirmed to participate in Nordic Organic Food Fair’s Organic Theatre, to be held between 14 November to 15 November, in MalmöMässan in Sweden.

    These organisations include Organic Sweden, Eosta BV, Business Sweden, Coop, Grönsakshallen Sorunda, Moreganic Sourcing AB, Organic Farmers & Growers UK, Natural Products Global, Ekoweb, Euromonitor International, and EkoMatCentrum.

    Established as the ‘go to’ show for discovering new ideas and concepts in the region, thousands of food buyers, retailers and foodservice professionals will be among the first to discover the next best-sellers and exclusive launches from over 500 leading exhibitors.

    Organic Theatre

    Some of the important topics that will be discussed during the two-day seminar programme include the impact of Brexit, plant-based protein, Swedish exports, trends in the Baltic market, Nordic health and wellness in foods, the Swedish organic market, and global organic trends.

    The free-to-all-visitor sessions will provide expert advice and insight into a constantly evolving market. Attendees will include buyers, retailers, and managers from health stores, pharmacy chains, wholesalers, distributors, and public kitchens.


    Natural Products Global’s editor, Jim Manson, who will be revealing a Baltic Market Report on the first day of the show, said, “I love the Nordic Organic Food Fair. It has a great vibe and it feels like a very engaged and well-informed community.

    "Scandinavia also has a very distinctive organic offering, and it’s great to meet the people behind the products and brands.”

    He will also share key global organic trends in the Organic Theatre at 12:00 pm on 15 November.

    Vital Insights

    For more vital insights into the Nordic region, David Hedin, senior analyst at Euromonitor International, will be discussing the development of health and wellness (in foods) in Denmark, Finland, Norway, and Sweden and will be sharing analysis of how the markets interact regionally.


    Hedin, whose session will take place at 1.30 pm on 14 November, said, “The nice thing about presenting at the fair is the wide understanding of health in general rather than a predetermined focus on a single trend.

    "This simultaneous focus on wellness, natural origin, organic, high protein, or reduced meat really leverages our content in the best way, enabling us each year to really get to the core of which food trends in the Nordics are most significant.”

    Charlotte Bladh André from Organic Sweden and Maria Varnauskas from Business Sweden will be showcasing statistics on Swedish exports from an international perspective on 14 November.

    Cecilia Ryegård, editor and founder of Ekoweb, will be providing businesses and organisations with her latest figures and trends from the Swedish organic market, in the first session of the second day, on 15 November.


    From Brexit To Plant-Based Protein

    With a potential Brexit deal looming, conditions for organic trade, to and from the UK, should emerge by the time the show opens in November.

    Industry experts, including the CEO of Organic Farmers and Growers UK, Roger Kerr, global business developer (Västra Götaland) at Business Sweden, Jonas Englund, and operations manager at the Soil Association, Emma Yeats, will provide exclusive insights around Brexit at the regulatory level, as well as the commercial business level – providing visitors with some much-needed clarity around the turbulent subject.

    As the popularity of plant-based diets continues to grow, Louise König, sustainability director and consultant, will be moderating a session featuring Michaël Wilde, sustainability and communications manager at Eosta BV; Fredrik Törn, head of customer insight and customer analysis at Coop; and Mattias Dernelid, product manager at Sorundahallarna & Exceptionell råvara.

    They will speak about the current trends around eating organic fresh fruit and vegetables for protein, and where the plant-based sector is heading. The session will take place at 1:00 pm on 15 November.


    For the full seminar line-up and timings, please visit

    For more information, and to register for a free trade ticket, please visit or and use priority code NPUK429.

    Direct link:

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