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Organic Sales Rise 12% In Danish Supermarkets

By Steve Wynne-Jones
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Organic Sales Rise 12% In Danish Supermarkets

Sales of organic, or Øko, products are up 12% in Danish supermarkets, according to new data from Nielsen.

Dansk Handelsblad reported that across a full year period from mid-June 2017 to mid-June 2018, organic sales outperformed the general grocery market, which grew by just 0.5%.

According to Nielsen, organic sales now account for 8.7% of total sales in Danish grocery stores.

Regional Growth

Organic sales were highest in Fyn and Sydsjælland, where they rose by 14%, according to Dansk Handelsblad. In Nordsjælland and Østjylland, organic sales rose by 13%.

The data also showed that Copenhagen accounts for 32% of the total organic consumption in Denmark, while Sønderjylland, Nordjylland and Vestjylland have the lowest level of organic consumption.

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'The increased demand for organic products places greater demands on both suppliers and retailers,' Nielsen's report read.

'Refrigerator space and shelf space doesn't change, and the challenge [for retailers] is to provide the optimum range in the optimum space, to meet demand while also minimising out of stock situations'.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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