DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Orkla Divests Skin Care Business In Poland

By Dayeeta Das
Share this article
Orkla Divests Skin Care Business In Poland

Orkla Care Poland has entered into an agreement to sell the company’s skin care business in Poland to Bielenda Kosmetyki Naturalne Sp. z o. o. Spółka Komandytowa.

Orkla has described the decision as a means of streamlining its portfolio and concentrating all Polish operations on health, wound care, cleaning products, and personal care product categories.

The deal between Orkla and Bielenda covers the Soraya and Dermika brands, 145 employees, and production facilities in Radzymin.

CEO of Orkla Care, Atle Vidar Nagel Johansen said that the sale to Bielenda "will contribute to a more focused and robust Orkla Care Poland".

Bielenda is a family-owned manufacturer and supplier of branded beauty and skin care products. Established in 1990, it is now one of the leading suppliers of branded skin care products in the Polish market.

ADVERTISEMENT

The agreement, which is subject to the approval of the Polish competition authorities, is expected to take effect at the beginning of  year. Both parties have agreed not to disclose the price.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.