Norway's Orkla Launches New Food Products In Nordic Region
Norwegian food producer Orkla's group of companies has launched a number of new food products across the Nordic regions.
In Norway, Pizzabakeriet is launching a new pizza with grilled organic vegetables. In Sweden, FELIX has launched a new range, Veggie Morotsbullar (carrot balls), and vegetarian burgers.
Arve Heltne, Senior Vice President of Orkla Marketing & Innovation said, “Nationally-produced food is another clear trend in Sweden. FELIX Veggie Morotsbullar, for example, are made from Swedish carrots without any additives. The products also feature environmentally friendly packaging, made from 60% renewable plastic."
In Denmark, Orkla has developed organic jams from Den Gamle Fabrik and Naturli’ Smørbar, a 100% organic, plant-based spread.
Another popular Danish brand is 'Funky Fields', which has developed "an innovative series of soy-based dinners that make it easy for people with busy lives to choose vegan and vegetarian,” says Hetne.
“The health trend is going strong," hhe adds. "Consumers still want less added sugar and salt in their foods, and products without additives.
“At Orkla we’re working systematically across all borders to satisfy this demand. There is clearly more focus on healthy ingredients outside the Nordic region as well.”
These launches come off the back of Orkla announcing its continued growth. Earlier this week, Orkla said it saw its operating profit increase by 10%in the first quarter of the year.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.