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Retail

Pingo Doce And Continente Listed Among Top 10 Brands in Portugal

Supermarket group Pingo Doce and hypermarket chain Continente are among the ten most valuable brands in Portugal, according to a ranking published by On Strategy/Brand Finance.

In the list, which is led by energy company EDP, Pingo Doce (worth €2.15 billion) placed third, and is the only brand in the top five to register a growth in value - from €558 million to €639 million.

Continente was ranked seventh, with a value of €295 million.

Other companies from the Portuguese food and beverages sector in the top 30 ranking include: retail group Jerónimo Martins (11); beer brands Super Bock (16) and Sagres (17); Cash & Carry chain Recheio (18); agribusiness holding Sovena (20); beverages company Compal (26); coffee manufacturer Delta Cafés (28); and retailer Sonae (30).

The ‘League Table Valuation Study’ is Brand Finance's annual study that assesses the strength and value of brands in each country and globally.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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