Croatian grocery retailer Plodine is to engage in a pro-active expansion plan in a bid to boost both revenues and market share.
The chain is reportedly planning to open 28 stores, bringing its total domestic network to 100 branches. Plodine also aims to boost revenues to HRK 5 billion (€656 million) from 2012's HRK 2.8 billion (€367 billion) and increase its market share to 20 per cent.
The expansion plan will begin with a new store opening in May, according to Nam News. The retailer has invested some HRK 1.75 billion (€229 million) in opening 32 new outlets over the past five years. (15 April)
© 2013 - ESM: European Supermarket Magazine by Kevin Kelly
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