Polish food producers have started a campaign to contest the unflattering reputation that its produce reportedly has in the Czech Republic, according to news channel ČT24.
Polish producers have adopted a new marketing strategy toward Czech customers, who are particularly reluctant of buying food produced in Poland, taking the best of their produce to the Czech capitol Prague.
Their slogan reads, "The World has a taste for Polish food’. During a two-day event, food producers want to showcase domestic sausages, beef, and hand out fresh fruit.
The reluctance of the Czech customer is not unfounded, ČT24 reports. According to official data, Polish candy belongs to the category with the highest risk among Polish products, as nearly 40 per cent of all Polish food-stuffs that was found unsuitable by Czech authorities. Back in January 2013, the Czech Agriculture and Food Inspection Authority reported that Polish wafers containing rat poison appeared on the Czech market.
© 2014 European Supermarket Magazine – your source for the latest retail news. Article written by László Juhász
