Portuguese Rivals Beat Mercadona in Pricing, Study Finds
While Mercadona recently arrived in Portugal to much fanfare, the retailer still has much to do to compete on pricing, a new study by the Portuguese Association for Consumer Protection (DECO) has found.
In the district of Matosinhos, where Mercadona opened its first four stores, Auchan-owned Jumbo was found to offer the lowest prices, according to the study, for its store at Av. Dr. Óscar Lopes.
Other stores that were also found to be cheaper than Mercadona in the Matosinhos area were Pingo Doce (at both R. Brito e Cunha and R. João Pedro Ribeiro), Lidl (at Av. António D. dos Santo and R. Roberto Ivens), Mini Price at Av. Menéres and Intermarché at R. Gil Vicente.
In the Canidelo district, meanwhile, Jumbo was also found to be cheapest, for its store at R. Issuer, as well as Continente stores (at R. Alto das Torres, Av. dos Escultores and Av. dos Descobrimentos), Intermarché (R. Prof. Bonaparte) and two Lidl stores (at R. Nova de Alvites and Av. dos Descobrimentos).
DECO’s analysis considered took into account 23 points of sale within a 15 km radius from the new Mercadona stores. It compared 2,661 prices in Aldi, Continente, El Corte Inglés, Froiz, Intermarché, Jumbo, Lidl, Minipreço and Pingo Doce supermarkets.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.