Portuguese regional supermarket chain Ulmar has joined the Red Power partner network, which offers discounts to members of the SL Benfica football clubs.
Fans will benefit from a direct discount of 4% on the total value of their purchases at any ParSuper supermarket, which can be combined with other in-store promotions.
Several promotional initiatives will be developed in store, on the online Ulmar platform, through the various media of SL Benfica and in the Casas da Benfica around the region.
Leiria-based Ulmar boasts stores in Leiria, Pombal, Ourém, Fátima, Vieira de Leiria, Mira de Aire, Guia, Louriçal, Alcobaça, Barracão and Nazaré.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.