Promotions: latest news, insights and analysis | ESM Magazine

More Than Two Thirds Of UK Shoppers Relying On Promotions: Kantar

While grocery price inflation has fallen to its lowest level since February 2022, increasing numbers of UK shoppers are turning to cheaper groceries and pr...

Carrefour Spain Expands Price Reduction Initiative With 500 Additional Products

After lowering the prices of 500 of its best-rated private-label brand products this year, Carrefour is now offering permanent discounts on 500 additional...

Grocery Inflation In UK At Lowest Level Since March 2022

Grocery price inflation in the UK has dropped back to 5.3%, its lowest rate since March 2022, new data from Kantar has revealed.

Irish Grocery Sales Exceed €1.4bn In December: Kantar

Irish grocery sales exceeded €1.4 billion in December, with the average household expenditure on groceries hitting an all-time high of €767 durin...

Don’t Go Cold Turkey On Promotions: Four Rules For Success

Florian Clemens, VP of Media and Analytics at Circana, explores how retailers can maximise the opportunity of a well-planned promotions strategy.

Counting Down To Christmas: Advice For Retailers From Accenture And RELEX Solutions

ESM caught up with Jill Standish, Accenture’s Retail lead, and Laurence Brenig-Jones, VP of product strategy at RELEX Solutions.

Dia Boosts Promotional Offer To Help Shoppers Save More

Spanish retailer Dia is offering nearly 200 products at fixed prices of €1 or €2 from 30 August to the first week of September to help shoppers s...

Understanding Data Key To Exploiting Retail Media Opportunities: Analysis

By knowing how to scrutinise data provided by retailers and drawing insights from it, FMCG suppliers can create a more effective bridge between marketing a...