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Retail

Promotions Account for 41% of Retail Food Sales in Portugal

By Branislav Pekic
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Promotions Account for 41% of Retail Food Sales in Portugal

Sales in the food and non-food retail sector in Portugal  grew by 1% in the second quarter of 2015, compared to the same period in 2014.

Food retail sales increased by 2% to €2.52 billion, after three quarters of negative growth, according to the Sales Barometer of the Portuguese Association of Distribution Companies (APED).

41% of food sales resulted from promotions, against 36% a year earlier. Despite the promotional activity, the average price in the food segment rose by 0.9%. Dairy products showed the biggest drop among food products (-0.5%). Non-food retail recorded a slight fall in sales (-0.6% y/y).

Supermarkets dominate the market with a 50.2% share (+0.3% y/y). Hypermarkets accounted for 25.3% but saw the biggest growth (+0.5%), while discounters dropped slightly (-0.3%) to 14.5%.

Commenting on the results, the general director of APED, Ana Isabel Trigo Morais, said that food retail sales are beginning to approach  pre-crisis levels and estimated that consumption will continue to grow.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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