Promotions: latest news, insights and analysis | ESM Magazine

Auchan Introduces Digital Flyers To Curb Paper Waste

French retailer Auchan has stepped up its fight against paper waste by announcing the introduction of digital flyers for communicating prices and promotion...

The Art Of Adaptation – NPD And Retail Planning In A New Normal

Grocery shopping patterns have changed considerably over the past year. Malachy O'Connor, director at Food First Consulting, examines how retailers ha...

Promotion Levels On The Increase Across Europe, Nielsen Study Finds

The share of goods sold on promotion across Europe's grocery stores reached 18.2% in the four weeks to 4 October, its highest level this year, a new study...

UK Retailers Stepped Up Their Discounting In August, BRC Says

British retailers discounted their goods a bit more aggressively in August than in July as they sought to get customers back after the coronavirus lockdown...

Promotions On The Increase In Value-Hungry South Africa: Nielsen

Promotion levels are increasing in South African grocery retail, with 30% of total volume sold at a discounted rate last year, a new study by Nielsen has f...

Promotional Offers Slow Down Shop Price Inflation In April: Study

Shop price inflation in the UK decelerated by 0.4% in April, from 0.9% in March, according to data from the latest BRC-Nielsen Shop Price Index. Food in...

Deep Discounting During Festive Period Impacts UK Retailers, Study Finds

Deep discounting of more than 30% is damaging the relationship between retailers and consumers in the UK marketplace, according to Optimove, a customer eng...