Reinventing Boots – Inside The Pharmacy Retailer's New London Flagship
Donna Ahern of ESM's sister publication, Checkout, recently paid a visit to Boots’ new flagship store – in Covent Garden, London – ahead of its official opening to the public last month.
Plastic waste, sustainability and veganism are all at the forefront of consumers’ minds of late, and Boots has taken note by making a concerted effort to meet shoppers’ eco-friendly needs.
Judging by its new-format store, which recently opened in Covent Garden, the UK retailer is making it clear that social responsibility is at the top of its agenda.
Its range of vegan products, the introduction of brands that champion reusable packaging, such as Beauty Kitchen, and its departure from single-use plastic shopping bags are all immediately apparent in store. The new store is also home to Boots’ biggest-ever wellness range, featuring 32 new brands, including Equi.
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