Retailers need to ‘get smarter’ when planning future Black Friday sales, or else they risk eroding both their margins and the margins of the retail industry at large, a leading retail analysis firm has warned.
Commenting on this year’s Black Friday sales period in the UK, analysts Stifel said that the phenomenon has seen the development of ‘proactive’ (Amazon kicked off its promo season on Friday 16th November, one week before Black Friday) and ‘reactive’ retailers, which based their strategy on the general market environment.
