Germany-based retail group Rewe is likely to change the name of its Toom hypermarket banner as part of the restructuring of division, according to Lebensmittel Zeitung.
While no details have been divulged, it is thought that the new banner will carry a name from its parent group. 'Rewe Center' has been suggested as it is the banner name used in the recent conversion of a number of smaller Toom stores.
The restructuirng of the Toom hypermarkets is part of the group's integration into the regional Rewe divisions of its remaining 55 Toom hypermarkets.
It is thought that the group will unveil the rebranding of the stores in a big marketing push in 2014. (15 Feb)
© 2013 - ESM: European Supermarket Magazine by Gordon Hunt
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