A first-of-its-kind monument honouring the contribution of courier workers in the fight against the coronavirus pandemic has been erected in Moscow.
It was commissioned by e-commerce giant Ozon, food retailers Perekrestok.ru and Azbuka Vkusa, the Dodo Pizza chain and Delivery Club app and supported by Possible Group’s creative team.
‘We believe it’s also important to highlight the contribution of those frontline workers, who continued delivering essentials across the country, making self-isolation possible for others. With this art installation, we’d like to express our gratitude to all of the people working in delivery services,' the e-commerce and food-tech companies said in a joint statement.
Designed by artist Alexey Garikovich, the monument was installed at 3 Kholodilnyi Lane, on the grounds of the former Izmeritel factory.
Its plaque reads, ‘Dedicated to those, who made self-isolation possible.’
Elaborating on the idea behind its design, Garikovich said, “During the pandemic, couriers provided the link between the outside world and our homes. I reflected on this idea in the monument.
“Both the negative space of the monument and its placement are symbolic – from the street we see the monument’s interior, while from the court where the monument is installed, we see its exterior.”
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.