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Russia’s Lenta Joins EMD Buying Group

By Steve Wynne-Jones
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Russian retailer Lenta has joined buying group EMD.

According to an EMD statement, as a member of the group, Lenta will have ‘valuable resources in transnational goods procurement at its disposal. Additionally, it will be possible to obtain marketing synergies and new options for the European brand and private-label activities.’

Strong Partnership

“We are pleased to join EMD as its exclusive Russian member," said Lenta chief executive Jan Dunning.

“Above all, our membership of the alliance will enable us to enhance the breadth of our private-label range through effective procurement of value-for-money products from international producers. In addition, our purchasing activities within EMD may potentially open an extra sales channel for Russian suppliers of Lenta’s private-label products to access the European market.”

About EMD

Founded in 1989 and headquartered in Pfäffikon, Switzerland, EMD is the largest buying group in Europe and represents a cumulated consumer turnover of approximately €184 billion in Europe and Russia.


Lenta joins retailers including Asda, Groupe Casino, Dagrofa, Kaufland, Axfood, Superunie and Norgesgruppen as a member of the EMD group. Last March, Woolworths, which operates in Australia and New Zealand, opened the buying group up to the Southern Hemisphere for the first time.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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