Share Of Sales In Polish Shopping Centres On The Rise
Some 20% of Polish consumer spending now takes place in shopping centres, up from 18.1% a year ago, according to a new report from PRCH, the Polish Council of Shopping Centres, and EY.
The report, Socio-economic significance of the development of commercial real estate in Poland, found that at the end of the first half of 2018, there was 11.9 million of modern retail space in Poland.
The rise of shopping centres as a retail location has impacted the rate at which retail sales are increasing in Poland, the study found: the average increase in retail sales from 2012 to 2017 in Poland stood at 3.2%, while as of the first half of this year, year-on-year sales were up 8.2%.
Food courts, entertainment and additional services are cited as among the reasons why Poles are increasingly visiting shopping centres.
"The growing sales dynamics and increase in the turnover of service outlets perfectly illustrates the changing function of shopping centres in recent years," commented Anna Zachara Widła, research and education manager, Polish Council of Shopping Centres. "They have evolved to meet the needs of customers."
According to PRCH data, an average medium-sized shopping centre is visited by between 4.2 million and 4.8 million customers a year, with the largest facilities welcoming more than 10 million customers per year.
Footfall in December is typically 26% higher than a regular month, it said.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.