SIG Combibloc Announces Plan To Enter Indian Market
Swiss packaging company SIG Combibloc has announced that it will enter the Indian market by offering packaging solutions to Kandhari Beverages for its Maaza Refresh mango drink.
SIG’s flexible packaging solution will enable the beverage maker to offer the mango drink in combiblocXSlim carton packs of 125ml and 150ml.
Chief executive of SIG, Rolf Stangl, said, "We work in partnership with our customers to bring food products to consumers around the world in a safe, sustainable and affordable way – now also in India.
"We are convinced that with our portfolio of solutions, we can now help food and beverage manufacturers in India to offer consumers the perfect product and packaging solution, while boosting sales and company growth."
Kandhari Beverages has opted for a SIG high-performance filling machine, CFA 1224-36, with the 'drinksplus' option.
It is suitable for filling combiblocXSlim in up to nine different volumes, ranging from 80 to 200 ml.
This will allow the production of different pack sizes on the same filling machine, enabling the company to cater to the needs of customers from different financial backgrounds, using the same manufacturing set-up.
The 'drinksplus' option will allow the manufacturer to include real fruit or vegetable pieces, nuts or cereal grains to beverages in carton packs, with no preservatives.
Country manager at SIG India, Vandana Tandan, said, "Healthy, nutritious, and high-quality beverages, that are conveniently packaged to be enjoyed on the go, are increasingly in demand.
"With SIG's product and packaging solutions, manufacturers have significantly more flexibility and scope to meet these requirements.[...] There will be products on the market that have never been seen before in India."
Kandhari Beverages Ltd. is a bottling partner of The Coca-Cola Company India.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.