Belgian snack firm Roger & Roger has announced the acquisition of the assets of Greenyard Frozen Hungary.
The deal will see Greenyard reallocate the volume of frozen products produced in Hungary to other production sites across Europe, to ensure ‘uninterrupted’ service.
In addition, employees at the facility will transfer to Roger & Roger as part of the deal.
Transformation Plan
The sale of the facility forms part of Greenyard’s ‘Transformation Plan’, under which the business is ‘optimising, rationalising and consolidating its footprint’, the business said in a statement.
We are very pleased that Roger & Roger, a socially responsible operating company, acquires our frozen plant in Hungary,” commented Charles-Henri Deprez, managing director, Greenyard Frozen. “Roger & Roger has decided to expand its business to the Hungarian market and has a clear intention to invest in it. Furthermore, the transaction safeguards the interest of all our stakeholders.”
Exploring Opportunities
Mouscron, Belgium-based Roger & Roger commenced operations in 1999, and now distributes crisps and snacks to more than 20 countries.
Yves de Vinck, the group’s CEO, said that the business has shown “more than nominal interest” in potential opportunities to grow its CEE business.
“The experience and know-how of the Hungarian farmers, together with the high motivation of the employees at the site, convinced us to acquire this plant from Greenyard,” he said. “In the coming months we will disclose more information on the future plans and investments we will make, to secure continuity and new growth for all stakeholders.”
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
