Retail

Soft-Drinks Market In Portugal Sees 5.1% Drop In Volume

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The soft-drinks market in Portugal witnessed a 5.1% decrease in volume in the first four months of 2018, according to a report by Kantar Worldpanel.

Soft drinks are bought by 58% of Portuguese households, but Kantar Worldpanel said that the introduction of the sugar tax on beverages in February 2017 affected purchase quantity.

In September of last year, Portugal’s Ministry of Health reported that the tax on high-sugar beverages reduced soft-drink sales by 25%.

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