Spanish retailer PrimaPrix has opened its eighth outlet in Madrid.
The store, on Oruro Street, follows a month one from a previous opening in the Spanish capital city.
The brand uses a discount retail model, which sees it buy surplus stock, discontinued packaging and other branded products at liquidation prices and offers them at a very competitive price.
The new store offers a range of approximately 4,000 items.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.