Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Spar Ireland Invests Over €1 Million In New Ad Campaign

Spar Ireland has invested more than €1 million in a new advertising campaign, launched to promote its 'Spar Better Choices' initiative.

The concept behind the Spar Better Choices initiative is about encouraging consumers to stay healthy by making the right decisions about their diet and lifestyle. Working with dietitian Ellen Roche, Spar has selected a healthier product range to help its customers makes the right decisions.

Two new ads, launched as part of the campaign, feature Irish soccer player Seamus Coleman and model Claudine Keane and focus on the choices they have made in their lives.

The ads aim to inspire others to start making positive choices regarding their diet, for instance by swapping a chocolate bar for a healthier snack.

Willie O’Byrne, managing director of BWG Foods - which owns and operates Spar Ireland - commented, "We feel passionate that eating well should be a priority and that with the Spar Better Choices offering, our customers can expect to find the right choice for themselves under the tree at Spar."

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. Click subscribe to sign up to ESM: The European Supermarket Magazine

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days