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SuperValu Retains Irish Grocery Market Leadership

Published on Jun 9 2016 12:00 PM in Retail tagged: Ireland / SuperValu / Kantar Worldpanel

SuperValu Retains Irish Grocery Market Leadership

Musgrave-owned retailer SuperValu has held on to market leadership in Ireland, according to the latest share data from Kantar Worldpanel.

SuperValu holds 22.7% share of the market, a 2.9% increase since last year. Rival Tesco, however, holds 22.4% share, just 30 basis points behind the market leader.

Dunnes Stores is in third, with 21.3% of the market, an impressive 8.0% increase since last year. Lidl accounts for 11.3%, while Aldl accounts for 11.0%.

“Consumers are making more frequent visits to supermarkets, averaging an additional four trips in the latest 12 weeks compared with last year and driving volume growth across the market," said David Berry, director at Kantar Worldpanel.

"Coupled with increased prices, this means that the average household is spending an additional €50 on groceries this year, amounting to an extra €89 million for the market.


Berry added that each of Ireland’s five main retailers "has seen sales either flat or growing on the year prior this period. At Tesco sales remain in line with last year, with market share just 0.3 percentage points behind SuperValu at 22.4%. Tesco has managed to recruit an additional 10,000 shoppers on last year, with more than 80% of households visiting one of its stores in the latest 12 weeks. This is the first growth in footfall for Tesco in 10 periods, suggesting its investment in keeping prices down may be starting to pay off."

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones To subscribe to ESM: The European Supermarket Magazine, click here.

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