Tesco has launched new customer magazine as part of a new print and digital content programmed based aroun its 'Love Every Mouthful' message.
The new magazine brings together Tesco Real Food and the old-style A5 Tesco magazine, both bi-monthly titles, to give customers a larger, unified print title produced 10 times a year.
It comes in print and tablet form, with an augmented reality cover and click-to-buy features delivered using the Tesco Discover app.
Created by Tesco’s content marketing partner, Cedar, the new approach has been designed to inspire customers across three core pillars: food, family and living.
Dunnhumby will continue to handle advertising sales across the new print and digital platform, as well as the ongoing research and insight into the Tesco shopper.
Sharon Stuart, head of publications and in-store media sales at dunnhumby, said, "Advertisers are already engaged with the huge and significant audience that Tesco Magazine reaches. The new magazine brand – both in print and digital – coupled with dunnhumby's unique insight into the Tesco shopper, gives even more targeted and creative opportunities."
Tesco's magazine has an average distribution of 1,945,015 according to the official audit figures for the first six months of 2013, with each issue attracting up to 7.2 million readers according to the 2012 NRS.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
