An Exciting Future In Store For UK Food To Go: Analysis
The UK food-to-go market is set to deliver a number of innovative changes over the next few years, a new study by research firm IGD has found.
With a predicted worth of £23.5 billion by 2022, the sector will see new concepts in key areas such as health, emotional engagement, and experimentation when it comes to location.
Chiefly, the trend of healthy eating and wellness will impact noticeably on the food-to-go sector, with products such as vegetarian breakfasts and lunches becoming increasingly popular, according to IGD.
“We’re seeing the expansion of more healthier food-to-go ranges across the board. In the UK, for example, Pret [a Manger] has opened the minds of many new customers to vegetarian lunches and breakfasts, while gluten-free options have become more core features in ranges,” commented Gavin Rothwell, head of food to go at IGD.
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