Thinking Smart – How Perekrestok Is Preparing For The Future
Russian retailer Perekrestok is investing in online and food-to-go as it seeks differentiation in a challenging marketplace. Ben Webb met Vladislav Kurbatov, the retailer’s general director. This article first appeared in ESM Issue 1 2020.
Vladislav Kurbatov, general director of Perekrestok, has the animated energy of a man who loves his job. The Russian grocery sector is a tough place – especially since the economy has stagnated – but consumers are still willing to spend their roubles if the proposition is right.
Perekrestok, the high-quality supermarket arm of the immense X5 Retail Group, is on a roll.
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