UK consumers will spend £3.9 billion on food, gifts, and cards this Easter, according to a survey by market analysts GlobalData.
Although this figure is £27 million higher than what was spent during the same period in 2016, the survey suggests that many consumers have negative perceptions of Easter.
Over 70% of the consumers surveyed said that Easter was too commercial, and only 41.2% said that it was an important occasion.
Retailer Reaction
“While we expect there to be an increase in consumer spending on Easter Day this year, the increasing perception of the occasion becoming too commercial means that retailers are going to have to work even harder to drive sales and win this spend,” said Anish Dosani, retail analyst for GlobalData.
“The chocolate makers and retailers may feel they have a larger stake in the occasion through increased marketing spend which has led them to become bolder in trying to broaden Easter’s appeal and manoeuvre it towards being a general Spring holiday.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
