The turnaround continues at UK retailer Morrisons, which has posted a 2.9% increase in like-for-like sales in the nine weeks to 1 January.
Total sales at the retailer were up 2.0% (or 4.0% including fuel) despite the impact of store closures, the retailer said.
In a statement, Morrisons noted that this growth was achieved by ‘improving the offer, becoming more competitive, and serving customers better. Fresh categories such as Fruit & Veg, together with Beers, Wines & Spirits, ‘Best’ and Nutmeg clothing all performed well’.
Morrisons.com, its online service, achieved its biggest ever sales week during the Christmas period.
“This Christmas we made further improvements to the customer shopping trip,” said Morrisons chief executive David Potts.
“We stocked more of what our customers wanted to buy, more tills were open more often, and product availability improved as over half of sales went through our new ordering system. Both like-for-like and total sales grew, which was very encouraging.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
