UK Shopper Numbers Fall Ahead Of New COVID Restrictions: Springboard

By Dayeeta Das
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UK Shopper Numbers Fall Ahead Of New COVID Restrictions: Springboard

Shopper numbers across Britain fell 1.1% in the week to 11 December versus the previous week, driven by a 2.7% drop in activity on high streets as new COVID-19 restrictions spooked shoppers, researcher Springboard has said.

It said that whilst the government's COVID-19 'Plan B' restrictions for England did not come into full force until Monday, they appeared to have had an impact last week.

Springboard's Central London 'Back to the Office' benchmark, which covers areas in close proximity to offices, declined 5.3% versus a 3.0% decline in shopper numbers for Central London as a whole.

Footfall fell 1.6% in other regional cities, but was up 1.5% in market towns which have smaller, more local high streets, Springboard said.

COVID-19 Restrictions

Britain first expressed concern about the new Omicron coronavirus variant on 25 November. On 9 December prime minister Boris Johnson imposed tougher COVID-19 restrictions in England, ordering people to work from home, wear masks in public places and use vaccine passes to slow the spread.


Springboard said the gap in overall footfall from the 2019 level was 17.7% last week, but footfall was 18.1% above 2020.

In the week to 4 December, the overall UK shopper numbers, or footfall, rose 0.7% versus the previous week and was up 0.5% in central London.

In November of this year, shopper confidence in the UK rose for the first time since April, new data from IGD showed, as consumers looked ahead to the busy Christmas period.

News by Reuters, edited by ESM. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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