Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

UK Supermarket Waitrose Partners With Deliveroo For 30-Minute Delivery

British supermarket Waitrose is teaming up with Deliveroo to trial fast home-delivery as its long partnership with online grocery specialist Ocado comes to an end.

The supermarket, part of the employee-owned John Lewis Partnership, said Deliveroo customers would be able to order more than 500 food and drink products for delivery in as little as 30 minutes in the period between one hour after stores open and one hour before they close.

The service, which will complement the supermarket's own two-hour and full-service deliveries, will be available to over half a million households in a 12-week trial, Waitrose said.

'Future Of Convenience Shopping'

Waitrose executive director James Bailey said the Deliveroo partnership was "another opportunity to give our customers a taste of what the future of convenience shopping could look like for us".

Deliveroo, which is backed by Amazon.com, is a leading player in restaurant food-ordering and delivery, and its cycle couriers are a common sight on UK streets.

It already offers 30-minute grocery deliveries from supermarket group Coop and it has started trials with Aldi UK.

Waitrose is a long-standing supplier to Ocado, an online supermarket that has benefited from a surge in demand for home delivery during the COVID-19 pandemic.

That deal, however, comes to an end next week when its rival Marks & Spencer starts supplying Ocado shoppers with around 6,500 of its products.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days