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US Holiday Shopping Season ‘Best In Six Years’: Report

Published on Dec 27 2018 2:29 PM in Retail tagged: USA / Sales / MasterCard / Pre-Christmas / SpendingPulse

US Holiday Shopping Season ‘Best In Six Years’: Report

Sales during the U.S. holiday shopping season rose 5.1% to over $850 billion in 2018, the strongest in the past six years, according to a Mastercard report, as shoppers were encouraged by a robust economy and early discounts.

The data includes in-store and online sales between Nov. 1 and Dec. 24. The National Retail Federation had forecast U.S. holiday retail sales to rise between 4.3% and 4.8% in November and December.

"From shopping aisles to online carts, consumer confidence translated into holiday cheer for retail," said Steve Sadove, senior adviser for Mastercard.

Consumer Spending

Near full employment and rising wages have boosted consumer spending, which in October hit its highest in nearly two decades.

The data also indicated that consumer confidence was not dented by recent volatility in the U.S. stock markets and worries over slowing global growth.

With Christmas Eve falling on a Monday this year, customers got an extra day for shopping.

Online Growth

Not surprisingly, online sales posted strong gains, rising 19.1%, according to the SpendingPulse retail report, published by Mastercard's analytics arm. Inc said on Wednesday it had a "record-breaking" holiday season, with a billion items shipped for free with Prime in the United States alone.

The company's shares rose 2% in early trading.

In contrast, sales at department stores slipped 1.3%, after two years of below 2% growth, largely due to store closures. But online sales grew 10.2% for the group, indicating heavy investments in e-commerce to tackle continuing drop in store traffic was bearing fruit.

Target Corp's shares rose 1%, while those of Walmart Inc were marginally up.

Apparel and home improvement spending had a strong season with growth of 7.9% and 9%, respectively. But sales of electronics and appliances dipped 0.7%, compared with a 7.5% rise last year.

The SpendingPulse report tracks spending by combining sales activity in Mastercard's payments network with estimates of cash and other payment forms and excludes automobile sales.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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