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Retail

Waitrose Cookery School Chefs Share Tips On Instagram

The temporary closure of the Waitrose Cookery Schools in the UK has inspired its chefs to adopt a new approach to teaching people how to cook.

Chefs Helen Carey from the King’s Cross Cookery School and Andrew Roberts from the Cheltenham branch, have reached out to their Instagram followers and asked them to send photos and videos of the contents of their cupboards and fridges in order to recommend recipes and offer cooking tips.

Commenting on the initiative, Carey said, ‘I started to miss teaching straight away, so began posting step-by-step recipes on Instagram and was met with loads of questions on how to substitute ingredients people didn’t have to hand. It quickly became a really fun challenge, helping people to create meals out of what was already in their kitchens.

“People are spending more time than ever before at home, and I believe learning to cook new dishes and consistently putting delicious meals on the table is the best distraction from all of this uncertainty.”

Share The Knowledge

“I’ve always said that if you enjoy something you should share it with others," Roberts added. "I've missed doing this in the last couple of weeks and hence this is why I’ve taken to Instagram to continue sharing recipe ideas and tips”.

Roberts said he believed that food brought people together and while he was unable to physically teach, he could do it virtually.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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