Upmarket grocer Waitrose has announced plans to extend its price match guarantee with Tesco. Waitrose hopes the news will encourage customers to do their weekly shop under one roof. Already matching prices against the market leader on 1,000 branded lines for over eighteen months, Waitrose will now approximately 7,000 products to the price match guarantee.
"Extending Brand Price Match today, alongside Essential Waitrose, increased promotions and free delivery for online orders, will give customers even more confidence that they can do their entire weekly shop with us, with no sacrifice of quality, range and inspiration or service," said Waitrose managing director Mark Price.
"I am pleased to tell you that our prices on branded grocery products are now identical to Tesco's, excluding promotions. As you would expect from Waitrose, there are no gimmicks, no coupons to redeem against a later shop, and no need to check your receipt online. We simply match the prices on the shelf, so you benefit immediately." (May 2)
© 2012 ESM: European Supermarket Magazine
